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Instead of building a platform to ‘fit in’ with the status-quo of online shopping, we’ve set motion in a new and exciting trajectory that is set to excite the online retail world. Our platform is a combination of the best elements of physical and online shopping subsumed into an unprecedented online shopping platform.
Online shopping is undeniably lacking the in-store experience. In the physical world, retailers dedicate an abundance of time and resources to design a supreme in-store experience for consumers. Yet online, shoppers are fronted with countless flat one-dimensional webpages, through dull search engines, where it is just click and move on.
To combat this, we’ve recreated transactional e-commerce and we have brought the in-store experience online. Our pioneering platform allows shoppers to navigate and interact with a retailer’s Virtual Store - a replica of their bricks & mortar store -, using their keyboard and mouse, or finger-touch on mobile. Shoppers can pick up the 3D products and interact with them, customise their own look, check sizing on a Virtual Mannequin, and soon shop with their friends in the Virtual Store.
Our solution is optimised for cross-compatibility - it works in browser on desktop and mobile, and requires no app download.
The 360 Mall was founded by Australian entrepreneur Alex Danieli in 2011. Alex spent a year conducting research and development on his vision, and quickly realised the potential of Virtual Shopping. Alex then formed a team, built a minimum viable product, and sought to assess the interest from retailers and the public through a BETA site. The BETA site successfully proved interest in the concept, evident by the 100+ retailers on board and 50,000 shoppers who visited the site.
Throughout and following our BETA, we attracted extensive national media attention - including Channel 9’s A Current Affair, Channel 7 News, the BRW, Today Tonight, as well as many other publications and broadcasts. This positioned the team to be accepted into the Slingshot Accelerator Program (4% acceptance rate) - a high-tech accelerator program established by Artesian Capital through the Slingshot Venture Fund. The intense program taught the foundations of building a tech company, while gaining the team access to mentors, further funding & deals and the opportunity to collaborate with the program alumni and partners.